Outsmart Competitors with Strategic Pricing Models

Pricing can be a complex undertaking, especially for global companies with thousands of SKUs and dynamic market conditions. Pricing modeling provides insights to forecast demand and develop pricing and promotional strategies. It also enables companies to use pricing as a powerful profit lever and strategic tool to outsmart competitors. Price models can be used to:

  • Calculate how demand varies at different price levels
  • Assess costs and inventory levels
  • Optimize promotion activities
  • Analyze impact on market share
  • Assess how customer segments will respond to price changes
  • Support the design and development of products